Client: Amazon Web Services
Campaign: "My Today"
Role: Original Music
For this project I wrote an original piece of music to fit the mood and client + agency requests then retrofit it nine times to fit nine individual 0:30" - 0:45" ads.
These commercials were filmed during the early part of the 2020 lockdown, which presented difficult situations for many ad agencies across the globe, not to mention the film industry in general. The creative agency in charge of this project had to remotely/virtually coach each subject on how to get the best possible angles and lighting using only what the subjects had available. It was a grueling process that lasted weeks.
Film and audio in these videos were recorded by the subjects themselves on their personal cell phones, sometimes with the help of a family member.